Assignment 11. Idea Napkin 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
My name is Jaycie Wegner, I am a Junior at UF and I'm majoring in sports management. My talents are multitasking, public speaking, and I'm great with people (I'm a server, and on a project team for the UAA so I work with people on a daily basis) I have never had a problem with my weight but people in my family have and I hate the way it makes them feel, let alone how unhealthy it makes them. I want to help people figure out a way to live a longer life so they can enjoy minute with their children and grandchildren that they deserve. This would play a huge role in my life because it affects people in my family directly.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
I'm offering customers an app that gives them recipes for meals to eat healthy, as well as certain workouts to do for the week to achieve goals. Along with that this app will provide people a place to talk to other people in the same circumstances as them, and if they're close enough perhaps workout together, or grab lunch together. I want these people to know they're not alone and they can have the support they need from people in the same situation as them.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
The demographic is anyone who fits the criteria it doesn't matter age or income. I imagine the psychographic characteristics of my customers are that they enjoy eating, and enjoy not working out, but that is not everyone in the category there's people who watch what they eat but just can't lose the weight. All my of customers want to lose weight and want to live a healthier life.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
These people care because they want to live a longer life. One of the big reasons for losing the weight is because their health is in danger, or it's going downhill. These people want to be able to see their kids get married, they want to be there when their grandchildren are born. They have chosen life and they want to live a long healthy one

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
What sets me apart from everyone else is I care about each and every person that is on the app. I want these people to succeed and if they aren't I'm there to figure out why and help. I will also get in touch with everyone on my app once a month to see their progress and how they're doing, I want to have a relationship with all of my customers.

I believe all of these elements work together and when they work together perfectly that's when the success of the business will come. These are all little parts of the company and when all the parts fit together you're in good shape.