Final Reflection. Assignment 30

What sticks out to me the most formative experience is the very first assignment we did, the Bug list! I still catch myself thinking, ah that should've been on my bug list or yep that happened to me again today good thing it was on my bug list. That assignment was so simple but yet it was a great learning experience for me. I'm proud of myself for accomplishing my elevator pitch's, they might've not been good but at least I did them. I hate standing up in front of a camera and talking, when I was little I had a lisp (I think I still do but people tell me other wise) so now I hate seeing myself talking on a recording or hearing myself. I caught myself so many times like "it's okay Jaycie you don't need to turn this one in just take the zero for it" but I couldn't let myself do it, and I'm extremely proud of myself for that!

I believe I have developed an entrepreneurial mindset. I catch myself all the time thinking differently than I used to and I love it. I love being able to take something we learn in class and apply it to my everyday life style. I would recommend that the you work ahead! It's so much easier to just sit down and do a bunch of assignments at once then to do them every week. It helped me tremendously when I got busy with my other classes because all the work for this class was done so I could focus on them more. I would also say to set a reminder or an alarm for the cupcakes because I've forgotten that they were due at noon and not midnight so I missed a couple for that, even though they're only 1 point, the points add up!

Assignment 29. Venture Concept 2

Opportunities:
People who are over weight have the need of my app. People use the app to lose weight but to also get healthy. The main reason these people want help on their journey is so they can stay on track and they can live a healthier and long life. Most of the people on the app realize that their weight is a health issue and they want to change it. There are many forces that allow this to occur but the main one is the availability of fast food. It's so easy nowadays to stop by a drive thru for dinner for many reasons, one being it's convenient and another being it doesn't break the bank account. People don't realize how bad it is for you until a couple years later they have added a couple pounds and the doctors are telling them it's time to shape up or they'll regret it in years to come. This is exactly where the app comes in, they can meal prep for their families days in advance and all they have to do is pop the meal in the oven and they are ready to go! It seems so simple in the moment but in the long run it hurts people. This market is scattered geographically in the United States there are people everywhere who are overweight and unhealthy. In other countries they have less people who are overweight and I simply believe it's because in most of those countries their fast food is healthier and they walk many places, whereas in most parts of the US you drive. Since my product is an app it can be downloaded throughout the country so in my opinion this is an huge advantage because you can workout from nearly anywhere, whether you're at home in Florida or if you're on vacation in Colorado. Also you can workout with your friends who live in different states! Demographically I would say it is more towards older generations who are overweight, you have some children who are as well but for the most past its people in their late 20's and up.

The customers are satisfying their need now by going to the gym. I think the app is better because it gives you workouts as well as meals plans. When they're done with their workout they have a meal that is healthy for them so they know they'll lose weight and feel better. Also I think the atmosphere of working out and meal prepping with other people helps people a lot. 

I think this opportunity is huge because more and more people are hopping on the health train. In this day and age people want to exercise and be healthy but a lot of them don't know where to start or how to get to their goals so with the app it will point them in the right direction easily.

I think the window of opportunity will be open forever. There will always be people who are unhappy with their health and their body so as long as you keep the app updated I believe it will work for a while. If you move with the times people will always find a reason to stay with the app.

Innovation: 

I think the only reason customer would switch is because they find a better way for them to get healthy and workout. With the app we will always be innovating to keep it up to date so unless someone finds it too expensive or it doesn't work with their schedule they will have an incentive to stay.

Venture Concept:

The competitors are the gyms in the area's where the customer lives. Gym's will have an advantage when it comes to equipment because they have everything in one place, but most if not all of the exercises you can do at home with no machine necessary. I think we will lose some of our customers to gym but it just depends on the person and what they're looking for.

I think packaging, price points, and distribution are an important part of the business concept. If we do all of these correct the customer will have no choice but to love our company. I think the price will be a big point, if we can find a price range that will fit everybody's needs but isn't  too expensive we will be in good shape.

I would organize my business like any other business. I would first start out with only a couple employees but obviously as we grow I would want to expand. I think I have an upper hand in this business because I know so many people across the US that would help me expand this business. Marketing is a huge part of this app because it's all online so we need to have a strong marketing department to get the app going and to keep it going.

Individuals will buy my product if they are looking to get in shape and start eating healthy. Businesses will buy my product if they are looking to spice up their gym, they will add our app to their price point and the customer can use the gym and app for a low price, and of course they get the meal plans with that deal. I would love the app to grow into new things as well as workouts and meal prepping, I want to change peoples lives with this app and I have a feeling with some new and initiative ideas I can do just that!

Feedback:

I learned a lot from the students and from the people I talked to through this process. The people who are already in the field helped me with some tips and tricks on how to run a "smooth" business as well as they gave me some advice that they had to learn the hard way and that would've helped them tremendously if they were in my shoes. I also learned a lot from people commenting on my blog and I took there comments and changed what I thought need to be about the Venture concept. I added titles to make it a little easier on people to understand what I was talking about and I also added a few points about fast food and where the app can be sold demographically.

Assignment 28. Exit Strategy

My exit strategy is to build the biggest company I can and sell it. I'm not sure if that's in the 5 year or 10 year plan, but I want to make the app extremely successful and make some money off of it. I'm sure it will be hard leaving it behind but I think handing it off will be extremely rewarding in the end. I want to sell I can give my portion of the money I receive so they can build a business of their own of they chose too. They won't get much but I want to give them the opportunity I didn't have and that is the funds, sometimes you need a little money under you for a good idea to sprout and I want my children to have the chance to explore their ideas.
I chose this exit strategy because at the end of the day this isn't what I want to do for the rest of my life, It's awesome to help people lose weight and get healthier but that's not what I'm interested in. I would love to be able to make enough money off the app so I can work as an special needs teacher, or volunteer anytime I want. For the moment this is an awesome way to get my food in the door to helping people but the market isn't there for me long term. I don't think my exit strategy has influenced my other decisions. The goal of this app is to help people and that's exactly what I want to do for the rest of my life just I'd like to switch it up every couple years if I have the chance. I  would also want someone to come in and be a fresh mind, and eyes to take over and grow the company in a way that maybe I couldn't.

Assignment 27. Reading Reflection 3

I chose to read Grinding It Out: The Making of McDonald's by Ray Kroc. I think what surprised me the most about the entrepreneur was that he was so old when he found his passion. I guess I never really thought about it or read anything about McDonald's but it's crazy to think he started out with his career so late in life. He turned a place that sold 15 cent hamburgers into a fast food restaurant that would essentially change the life of so many Americans and not many people can say they've done that. I admire most about Kroc is that he never gave up, he knew that he wanted to be an entrepreneur he just needed to wait for the right time for a product to come up with. After making a couple of questionable decisions within his career he knew it was time to go back to the basics and find something he wanted to do, lucky for him it kinda fell into his lap after that. I also admired that he was a good person, he always wanted to be fair in selling his products. The thing I admired the least were his bad decisions before he found the McDonald brothers, he was working at a bar that was selling illegal liquor, and then after that he started selling bad real estate, he definitely made a couple questionable decisions with that. Kroc did experience failure with his Hula Burger he enjoyed the burgers in the comfort of his own home but the public was quick to reject them. He took his failure and learned from it like any good entrepreneur would do.
Kroc never wanted to give up the sales part of him, he started out selling paper cups to whoever needed them from restaurants, soda shops and more. Kroc was a extremely honest man and I believe that's one of the reasons he was in business for so long people like doing business with honest people. I was a little confused when I started reading because I thought he came up with McDonald's but he just added onto the original McDonald's store. If I could ask him questions I would ask after so many years of McDonald's being around did you ever picture it being this big? I mean I guarantee this isn't a town in the USA without a McDonald's, how does that make you feel? My second question would be do you wish you could've found out about McDonald's earlier? If so what would you do differently? I think Kroc's opinion of hard work is to simply never give up, if you have an idea and can make money off of it, go for it, don't give up. If you're working for a bad real estate company, or even for a bar who is selling liquor illegally never give up when you have to start back over, it will be worth it. I do share that opinion, I believe hard work can get you anywhere in life!

Assignment 26. Celebrating Failure

This semester I started interning with the Marketing department for the UAA. Of course like any other new intern I was terrified I was going to mess up and I wanted to make sure I did a good job. Well in fact my first game didn't go as planned it went horribly (for me at least). I was in charge of finding a person for a dizzy bat competition at a volleyball game, that part went extremely well. I found a student who was extremely energetic and was excited to be on the court for a competition, that went great but the execution not so great. We got down on the court and I didn't have a headset because we ran out (which would've helped me tremendously but that's okay) so I immediately send him on the court to start doing the dizzy bat competition, he had to spin around 30 times then find a big Moe's burrito in the crowd. I sent him out too early so the competition didn't count, I was supposed to wait for a cue and then send him out, so since I sent him out too early it didn't count so he had to complete the competition twice. I missed such a simple thing yet it was such a big deal. Now if I had a headset my manager could've told me to have him stop but I had no way of getting in touch with them. After all the cameras we're ready the announcer started and the guy did the competition again but only spin around 10 times so it was a little easier for him and he was a great sport. I was so excited to be in the moment, I didn't let my common sense kick in and say "Jaycie wait for someone to cue you and the announcer will do the rest and let him know when to start."
I was so embarrassed after I completely failed that promotion, it ended up okay but it could've went better. I have learned to just think things through take a breath and make sure you understand everything that is going on in the promotion and how to execute it correctly. Things happen and it was my first game but I never want to feel like that again so I'm going to do everything in my power to make sure it doesn't happen again. I do believe it has helped to take read the task sheet better and understand what the promotion is and how to execute it correctly. After that incident, I told myself I would do better and I wasn't going to let that hold me back and I ended up getting asked to be a team leader for the UF Women's Soccer team and the UF Softball team, so who knows maybe the failure is what lit the spark in me to do better!
Failure is hard, and the feeling is horrible. When I first applied to UF I didn't get all my paperwork in on time so I had to wait an entire semester to see if I was accepted to my college. Those first couple days I felt awful, I felt like I failed myself and everyone in my life that was rooting for me, but I learned that it wasn't the end of the world. I ended up taking the semester off, working a lot and that money went towards my tuition at UF so everything does happen for a reason. This class has taught me to take risks and it is okay to fail, you will fail more than you succeed but when you do succeed it makes all the failures worth it. I am extremely glad I took this class because I do believe I will take more risks now and it will be okay when I fail. I will get back up and I will try again!

Assignment 25. What's next?

I think the next product in the app will be creating fitness goals for everyone who uses the app. I will put a fitness trainer with everyone on the app and they will create a workout plan for the person. The workouts for everyone will be similar so we're all doing the same thing but the outcomes will be different depending on how much weight this person wants to lose and how much muscle they want to gain. I also want to figure out a way to partner with gyms so that we can have classes during the week that people can come to and mingle with their fellow people while working out.

My first interview was with a regular who goes to GHF, she loved the idea of the app and wanted to sign up when we bring it to life. She explained how she loved GHF but it was a little pricey for her so she would love an app that she can workout with anywhere anytime. She also loved the meal prep ideas she said that would help her stay on track with eating right because that 's extremely difficult for her. She gave me some ideas for the app and how to market it when it does start running, she said we could advertise at local events to get the word out and I think that's an awesome idea. She told me that I once I get the app up and running she would recommend finding a building that they could use for their workouts instead of going to a local gym.

My second interview was a little hesitant about the idea of an app at first but it grew upon him. He's very old school and just likes going to the gym everyday and seeing all of his friends. He said that he liked the idea of classes every week and would attend those. His social life at the gym is very important and recommended that we incorporate that a little more in the app and it would attract more customers like him.

My third and final interview said he would love to be able to workout wherever and whenever he can. He lives in the country about 30 minutes away from a gym and says it would make his life so much easier if he could just workout at home on his land and then meal prep. He also liked the idea about classes once a week, he said that driving into town once a week vs everyday would make a huge difference.
I believe my market is always growing and as long as we continue to grow with it we will be in good shape. I think the big thing we need to think about is how can we be innovative? So many people can just walk into a gym and workout but we need to keep things fun and worth while for our customers, that is going to be the hardest part but also the fun part as well. Keeping things update and enjoyable for these customers is what's going to keep the app going!

The new market I would target are the people who are just going to the gym because they want to, not because they're overweight or need to health wise. Yes we started the company to get people healthy but once they get there what are we going to to just kick them out? No we accept any and everybody and I want the people who just the love working out to use our app as well.

This will create value for this market just like it does the other market. It will make it easier and more convenience for people to workout plus most of the time they won't even have to leave their house! I also want to talk to the local high school coaches and see if they're interested in having their athletes on the app, so summer workouts can be done anywhere! I know when I went to school it was so hard to get the team together to workout because someone was always on vacation or had another commitment so now during the summer these athletes can workout whenever an wherever they are!

My first interview is with a high school volleyball coach, he loved the idea of the app. He said that most of the time they don't start conditioning until about a month until school starts because they never have enough girls, so if they could do it from anywhere that would make their life a whole lot easier. He did bring up a good point though what if the girls are just logging on and saying their doing the workouts but they aren't, so that is a kink I need to workout. Overall he loved the idea.

My second interview was with a regular gym goer. He stated he wasn't a big fan of the app, he likes to come to gym and workout for a couple hours every day, that's his routine. He said it's a nice getaway and it clears his mind, the gym is a safe place for him so he wouldn't want to take that away. My comment to that is what if you could workout anywhere though? Imagine doing your workout at a park with gorgeous scenery or at a preserver where you have animals running around you, we want people to get out of their comfort zone and explore.

I learned that for the most part the markets are very similar.  They of course have their differences but I think we could touch on everything that my interviews talked about, it will be a process but I believe we can do it. It's so hard to please everybody in different markets but I think if we start by doing one thing at a time and just keeping adding more incentives it will help the app tremendously.

Assignment 24. Venture Concept

People who are over weight have the need of my app. People use the app to lose weight but to also get healthy. The main reason these people want help on their journey is so they can stay on track and they can live a healthier and long life. Most of the people on the app realize that their weight is a health issue and they want to change it.

There are many forces that allow this to occur but the main one is the availability of fast food. It's so easy nowadays to stop by a drive thru for dinner for many reasons, one being it's convenient and another being it doesn't break the bank account. People don't realize how bad it is for you until a couple years later they have added a couple pounds and the doctors are telling them it's time to shape up or they'll regret it in years to come. It seems so simple in the moment but in the long run it hurts people.

This market is scattered geographically in the United States there are people everywhere who are overweight and unhealthy. In other countries they have less people who are overweight and I simply believe it's because in most of those countries their fast food is healthier and they walk many places, whereas in most parts of the US you drive. Demographically I would say it is more towards older generations who are overweight, you have some children who are as well but for the most past its people in their late 20's and up.

The customers are satisfying their need now by going to the gym. I think the app is better because it gives you workouts as well as meals plans. When they're done with their workout they have a meal that is healthy for them so they know they'll lose weight and feel better. Also I think the atmosphere of working out and meal prepping with other people helps people a lot. 

I think this opportunity is huge because more and more people are hopping on the health train. In this day and age people want to exercise and be healthy but a lot of them don't know where to start or how to get to their goals so with the app it will point them in the right direction easily.

I think the window of opportunity will be open forever. There will always be people who are unhappy with their health and their body so as long as you keep the app updated I believe it will work for a while. If you move with the times people will always find a reason to stay with the app.

I think the only reason customer would switch is because they find a better way for them to get healthy and workout. With the app we will always be innovating to keep it up to date so unless someone finds it too expensive or it doesn't work with their schedule they will have an incentive to stay.

The competitors are the gyms in the area's where the customer lives. Gym's will have an advantage when it comes to equipment because they have everything in one place, but most if not all of the exercises you can do at home with no machine necessary. I think we will lose some of our customers to gym but it just depends on the person and what they're looking for.

I think packaging, price points, and distribution are an important part of the business concept. If we do all of these correct the customer will have no choice but to love our company. I think the price will be a big point, if we can find a price range that will fit everybody's needs but isn't  too expensive we will be in good shape.

I would organize my business like any other business. I would first start out with only a couple employees but obviously as we grow I would want to expand. I think I have an upper hand in this business because I know so many people across the US that would help me expand this business. Marketing is a huge part of this app because it's all online so we need to have a strong marketing department to get the app going and to keep it going.

Individuals will buy my product if they are looking to get in shape and start eating healthy. Businesses will buy my product if they are looking to spice up their gym, they will add our app to their price point and the customer can use the gym and app for a low price, and of course they get the meal plans with that deal. I would love the app to grow into new things as well as workouts and meal prepping, I want to change peoples lives with this app and I have a feeling with some new and initiative ideas I can do just that!

Assignment 23 Your Venture's unfair advatage

Gym contacts: I know many people who work at the gym and I can get fitness plans for my clients without paying for them.

• Valuable: this is valuable because having a fitness plan is essential when talking about losing weight
• Rare: this isn't rare, I a lot of people know people who work in a gym
• Inimitable: this can be imitated.
• Non-substitutable: I could hire someone but that would cost me more than just talking to my resources

Meal prepping experience: I have experience with meal prepping and eating healthy so it will be easy to put together meals for clients

• Valuable: this is extremely valuable because it's a big part of the app
• Rare: it's not rare for people to know how to do it, but it's easier said than done
• Inimitable: this can be imitated
• Non-substituable: I could also hire someone to do this job as well but they might not do it as well, and it would save me money

Social capital: I can contact my clients and get to know them on a personal level not just them as people buying my product.

• Valuable: this is extremely valuable because clients are happier when the have a relationship with the person who is helping them lose weight
• Rare: Now a days it's rare to have a relationship with anyone in an organization like that
• Non-substituable: Nothing substitutes this

Uniqueness within the company: I have experience with coming up with unique ideas for different events

• Valuable: This is extremely valuable because the more the unique the idea is the better
• Rare: This is rare now a days
• Inimitable: This can be imitated
• Non-substituable: This can be substituted by someone with a creative personality

Public speaking experience: I have spoken in front of many crowds

• Valuable: This is valuable because many people don't like speaking to people
• Rare: This isn't very rare
• Inimitable: This can't be imitated
• Non-substituable: I can find someone who likes to speak to people as much as I do, it would cost me money and I'd have to find someone I would like

Personal relationships with people in the health field: I know people who inspire people to lose weight on social media

• Valuable: This is valuable because I can reach people on social media
• Rare: This is rare, you have to know people who inspire people to be healthy
• Inimitable: This can be copied
• Non-substituable: This can't be substituted

Support of organizations: there's many organizations that support the cause of eating healthier especially the local schools

• Valuable: This is very valuable because parents would give anything to get their kids to eat healthier
• Rare: This isn't very rare anymore
• Inimitable: this can be imitated
• Non-substituable: Anybody can go to the local schools and try to get them healthier meal plans

Financial capital: I have money in my savings already to start a business I just have to put the ideas on paper

• Valuable: this is valuable because I have enough money to start up without taking out any loans
• Rare: This is rare now a days
• Inimitable: This can be imitated if people who wanted to start a business starting saving their money
• Non-substituable: I could substitute it by getting a loan but it wouldn't make sense to do that

Social capital: My uncle works on apps and he could help me start up mine

• Valuable: This is extremely valuable because it's going to cost me less to start up my business
• Rare: This is extremely rare
• Inimitable: This can be imitated by anyone who can make apps
• Non-substituable: This can be substituted by another person or computer who can make apps

Connections: I have many connections throughout the United States

• Valuable: this is extremely valuable because once I launch my app and post it on Facebook I will have people from all over the country who will be able to know about it
• Valuable: This is extremely valuable because it will get the word out about my business
• Rare: This is rare
• Inimitable: You can imitate it with any social media
• Non-substituable: This can't be substituted

Assignment 21. Reflection 2

I chose How to Fail at Almost Everything and Still Win Big by Scott Adams. The theme of this book was to embrace your failures. All throughout the book Adams shares his experiences of his life and how time and time again he has failed but yet he uses his failure in his favor he says "invite failure in, embrace it, then pick its pocket." I think that his mindset is what set him of for success.

I believe the books goes hand in hand with what we're learning in ENT 3003. With entrepreneurship I believe you have so many obstacles coming at you from every angle and to be honest one of the most challenging things you could do is start a business from scratch so I do believe you will fail time and time again so this book tells you to take those failures evaluate them and turn them into successes.

If I had to design an exercise for the class the exercise would involve Adams point to not read the news for truth. I would pick some of the craziest articles and have the students read them and then have them read articles about the same topics but that are actually true. This exercise would help students understand that when you read the news you take it with a grain of salt and read it for exposure of topics not word for word what the author is saying. 

My "aha" moment when reading this book was that Scott believes that systems trump goals, and that people who use systems over goals are more successful. I think it took me by surprise because my whole life everyone has been asking me what my goals are for the this semester, or the next couple months, or even within 5 years, yet no one ever talked about systems like that. I found it very interesting that he said you should have systems instead of goals. I might have to give that one a try. My favorite part of the book was when he talked about faking it till you make it. My family and I have always said that so it was pretty cool to read about how this successful person has the same idea we have about that situation. 

Assignment 20A. Growing Your Social Capital

Domain Expert:

1) Who they are and what their background is.

Elizabeth (I've decided not to include the last names due to privacy) and she has started a Instagram page devoted to eating right and exercises. She wants to encourage  people in her area to eat healthy and exercise regularly. 

2) How this person is a Domain Expert

She encourages people in South Florida. She has many followers and she is encouraging people not only about eating healthy, and exercising but also about their mental health, which is so important on this journey!!! I consider her an expert because she has experience in eating healthy and exercising.  

3) A description of how you found the person and contacted the person.

I went to High School with Liz and she happens to be married to my brothers best friend. I have contacted her via text and on Instagram because that's where she posts the most.

4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? 

Liz has gave me some tips on how she feels when necessary to post and what to post. I'm not sure if any favors were exchanged but we did talk about ideas and we gave each other tips on what we think would work best for an app.

5) How will including this person in your network enhance your ability to exploit an opportunity?

This will enhance my ability to get people to use my app down in South Florida, I don't go down there as much as I used to so having Liz as a friend would help spread the word in different areas that I necessarily can't reach all the time.

Market Expert:

1) Who they are and what their background is.

Deonte (I've decided not to use last names due to privacy). He is a former cop and now works at Gainesville Health and Fitness (GHF)  which is one of our local gyms

2) How is this person a market expert?

Deonte is a Market expert because he works and engages with people everyday who would use my app. 

3) A description of how you found the person and contacted the person.

Deonte is my roommate, I have sat down and "interviewed" him about the gym and his fitness background.

4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? 

We exchanged advice on workouts and healthy meal eating. Deonte not only works at the gym but goes to the gym everyday and eats extremely healthy so he was a great person to talk to.

5) How will including this person in your network enhance your ability to exploit an opportunity?

This will enhance my ability to get the people on my app together. If we could rent a room at GHF the locals on the app could all get together once or twice a week to socialize and workout. This would make the app more interesting.

Supplier Expert:

1) Who they are and what their background is.

Daniel ( I've decided not to use last names because of privacy). He sells workout machines and sets that you can do in the comfort of your home.

2) How is this person an industry supplier?

He is an industry supplier because he sells the equipment we would use to us and other gyms around the city.

3) A description of how you found the person and contacted the person.

I also went to High School with him. He lives in Gainesville now so I've interviewed with him and emailed him. 

4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? 

We exchanged the best machines for what we want and at a responsible price. Daniel also loves to eat healthy and workout so we exchanged ideas on the best way to get the fastest results.

5) How will including this person in your network enhance your ability to exploit an opportunity?

This will enhance  my ability to get the word out in Gainesville. Daniel moved here knowing a lot of people in the city of Gainesville so once I talk to him he could get the word out about the app faster than I could.

Finally: Reflect. This experience requires you to do a little 'targeted networking.' How will this experience shape how you participate in any future networking events? Did this experience differ from your networking experiences in the past? How?

This experience will help me to always keep my mind open to new things. All three of my interviews I got different feedback so it was cool to take a little from each of them and brainstorm my ideas as well. Everyone has different ways they like to workout so I just need to figure out the best one for my target market and go from there. This hasn't differed from my networking experiences, I feel networking is basically the same across the board, it's not what you know, it's who you know, and for the moment that is my moto! 

Assignment 19A. Idea Napkin 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Jaycie Wegner. After talking to my 5 closest friends I found out that I am a hard worker, and I never give up on things. If I want to do something it gets done someway or another. If I were to start a business it would play a huge role in my life. Like my friends said I am a hard worker and once it clicks in my head that that's what I want to do nothing can get in my way! Starting a business would change my life because I would put everything I have in it.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

This part hasn't changed. I'm offering customers an app that gives them recipes for meals to eat healthy, as well as certain workouts to do for the week to achieve goals. Along with that this app will provide people a place to talk to other people in the same circumstances as them, and if they're close enough perhaps workout together, or grab lunch together. I want these people to know they're not alone and they can have the support they need from people in the same situation as them.

Based on my feedback I would add somethings into my app just to make it more attractive to the people using the app. It's never fun to dread working out or healthy but if you spice things up and try to make it enjoyable you would be surprised that people don't mind doing it! 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

This part hasn't changed. The demographic is anyone who fits the criteria it doesn't matter age or income. I imagine the psychographic characteristics of my customers are that they enjoy eating, and enjoy not working out, but that is not everyone in the category there's people who watch what they eat but just can't lose the weight. All my of customers want to lose weight and want to live a healthier life.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

These people care because they want to live a longer life. One of the big reasons for losing the weight is because their health is in danger, or it's going downhill. These people want to be able to see their kids get married, they want to be there when their grandchildren are born. They have chosen life and they want to live a long healthy one

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

What sets me apart from everyone else is I care about each and every person that is on the app. I want these people to succeed and if they aren't I'm there to figure out why and help. I will also get in touch with everyone on my app once a month to see their progress and how they're doing, I want to have a relationship with all of my customers.

Based on my feedback I say I am the perfect person to start up a business especially a business I care about. Once I get the idea and resources to start it up,  nothing can stop me. I want to make a difference in these peoples lives.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

I believe all of these elements work together and when they work together perfectly that's when the success of the business will come. These are all little parts of the company and when all the parts fit together you're in good shape.

For the "feedback memo" -- please summarize at least two main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin.

I included many things from my 5 closest people. I included my strengths and why I believe that I would the perfect person to start a business like this. I included some of the different things on the app so people know a little bit about the app itself. I also why I feel this app would be successful and the people using this app why they should feel it will help them in the long run. 

Assignment 17. Elevator pitch number 2

https://www.youtube.com/watch?v=nP2wMjgG_wI

2. All of the feedback I got helped me, I reconsidered some of the stuff I put into my elevator pitch and added some other stuff that I felt would help it as well. The feedback made me take a step back and analyze my pitch.
3. My pitch was essentially the same but I added some words here or there to make the pitch better than it was. One of my comments was about explaining the app a little more so I did that in this elevator pitch whereas my first one lacked that.

Assignment 18. Create a customer Avatar

My average customer is a mother in her late 30’s. She lives in Savannah Georgia. Her hobbies include making teacher gifts from scratch and baking goodies for her children on a daily basis. She is a very crafty person. She drives a blue soccer mom minivan so she can fit all her kids in the same car when she has to drop them off at multiple sporting events on a daily basis. Her husband is a very busy man with work but he helps out every chance he can get. She loves binge watching Grey's and This is Us.

She loves a good mystery read and enjoys reading on the beach the most especially at sunrise or sunset, she says it's the most peaceful thing in the world. Her favorite politician is Trump, she feels that even though he can’t keep his mouth shut on social media he will do more good than harm in this world! Her life is taking a toll on her and she feels about 50 when in reality she's in her late 30’s.

I have many things in common with my avatar I want many kids and I would love to be crafty with them. My avatar and I have a lot in common when it comes to the heart, she wants the best not only for herself but for his kids and her husband, she wants to stay around long enough to see them all off to college or to walk down the aisle. I think that it isn’t a coincidence we have things in common because that’s how I plan on running my app, not because it’s just business but because these are great people who just need a little push in life

Assignment 16

1) Describe five ways in which you think you have human capital that is truly unique.
1. Compassion: I am very compassionate when it comes to other people. I know things happen and often times I can relate to them easily. I also enjoy listening to people when they need a shoulder to cry on.
2. Moral character: I like to do things the right way, I don't like taking short cuts or cheating the system. I'd like to say my morals are in check almost all the time.
3. Experience: I love to experience new things. One of my favorite quotes is "When is the last time you something for the first time?" I have done many things in my life because I want to experience everything I can before I have to settle down into a 9-5 job. Some people think it's crazy, but I think it's the opposite of that.
4. Creativity: I love to be creative in everything I do. I try to be as creative as possible in my everyday life. I like spicing it up and making everything unique.
5. Passion: I like to enjoy everything I do. My moto for right now is "to never work a day in my life if I love my job" and that's exactly what the plan is.

Reflection: I see myself different than my closest friends do. Listening to their audios made me take a step back and look at the big picture. I would like to think I am all those things my friends said I am, but it's a little harder for me to see that than them!

Assignment 15. Figuring out Buyer Behavior. No 2

Reports findings and Draw conclusions:
All of my interviews were very helpful. In all three of my interviews they gave me ideas on how to make the app better and what they would be looking for in an app for working out. Zach said he would enjoy having competitions throughout the week to spice things up a bit. Whereas Lauren said the community is all she would like to have, she works out better when people are working out with her.
My favorite idea was given to me by Jessica, she said once a year we have a "conference" for everyone who has the app and we can get together and see how far these people have come in a year. It would be like a get a way for everyone, but during this time we would all workout, and prepare meals together. It's a way to come together once a year make friends, have fun, but we would get together to remember why we started in the first place! Obviously this idea would start once the company got to a decent size, but I like the idea and I think I can work with it and add somethings to it. Overall, the people I interviewed gave me some really good feedback and I can't wait to implement my ideas into the app!

Assignment 14. Halfway Reflection

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 

2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?

1) I personally like to work ahead in this class (most of the time at least!). It just makes it so much easier to get things done if you work ahead! I also have to remind myself that assignments are due at noon on the day off and not at midnight! I've missed a quiz because of that, but they aren't worth that much so it's okay! If you keep up with the assignments the class is pretty easy.

2) I have wanted to give up SO MANY times in my college career but every time I just want to throw my hands up and turn my towel in, I think of where I want to be when I'm done with this adventure. I personally think my whole college experience has given me a tenacious attitude. I want to be successful and it seems like you can't be successful in this day and age without having a degree. Another reason is my mother has always wanted to come to UF but when she finished school she already had 2 kids and was living down south so she never had the chance to fulfill her dreams, she often tell me that I am living her dream and how she is so proud that I get a chance to! That's enough for me to keep going and get through!

3) Foster the skill of getting a head in the game it will always put you ahead and make your life easier when it comes to your other classes. This class is an easy A, and you learn a lot from it so take advantage! When developing the tenacious mindset this is an easy class but it's also requires some time as well, don't underestimate how much time or effort you should put into this class, after all you are paying for it! Lastly, take everything Dr. Pryor says and try to use it in your everyday life! He is very knowledgeable and if you yourself want to be an entrepreneur it will do you wonders, and if you don't I guarantee you'll still use some of the information in your everyday job!

Assignment 13 A. Reading Reflections 1

1. I chose to read the Wright Brothers by David McCullough. What surprised me the about these brothers was they had nothing to go off but imagination and they taught the world how to fly. They had no electricity, plumbing, and even TVs yet they never gave up on their dreams. They knew they could fly and they weren't going to stop until they should the world they could! They were true entrepreneurs.

I admired their aspirations. If I had just 1/4 of their aspirations I could conquer the world, they were so determined. When I was read this book I could feel how bad they wanted to succeed. These guys knew that every time they took off on their adventures they could end their lives, yet it didn't stop them. They wanted to fly so badly they would kill themselves doing it. 

I admired everything they've done! They had an opportunity and they ran with it! I would have to say I would do the same thing if I had the chance!!!

The Wright brother's like many other entrepreneurs failed before they succeeded. Frequently the planes failed because the unexpected winds or hindrances that would happen, but after any good entrepreneur after they failed they went back to the drawing board and starting thinking of ideas to make their plane fly.

2. The Wright brothers never gave up and I believe that is hands down the reason they succeeded. I believe that without each other they would've had succeeded. They both had very good assets that brought value to the table.

3. I wasn't so much confused when reading this book but just in awe of how two men with no more than High School Degrees, could be so smart to create such an awesome thing. Not to say that you need an education for everything but growing up in this day and age that's what I've always been taught. You HAVE to go to school to get an education but these men used their common sense and genius abilities and shocked the world, including me!   

4. I would ask them why create something that fly's? Where did this idea come from?

My second question would be did you ever come to a dead end in your journey where you thought you would just give up? If you did what made you push through and keep going?

5. I think their idea of hard work was to never give up even on the hardest days when you're having the hardest battles, it will always be worth it in the end! I mean these guys created a plane that could fly, that has to be rewarding when you finally get it in the air and get in back on the ground safely! I share that opinion completely, hard work always pays off.

Assignment 12 A. Figuring out Buyer Behavior

Segment: Adults from the ages of 30-50

Finding: For this I interviewed people are obese or are on the edge of becoming. Once we got our conversation going, they started opening up and telling me the steps they have taken before to "get on the right track" but they haven't turned out so well for them in the past. The hardest part for all of them seems to be Thanksgiving, Christmas and birthdays! All these holidays have a lot a food around them and they don't seem to do any kind of exercise to get rid of all the carbs they just inhaled. All of the people I interviewed have a lot in common, they all have the same struggles and all want to get healthy again.

Conclusion: I learned that if I seem to be interested in the app and losing weight with them, they are more likely to use the app or want to lose the weight. In this situation I think everyone just wants someone to be there helping them through this time, I know for me it's a lot easier to go to the gym if I have a partner saying "hey lets get up and go to the gym" than it is me pushing myself. Sometimes you just need people there to say hey lets do this, we CAN do this.

Assignment 11. Idea Napkin 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
My name is Jaycie Wegner, I am a Junior at UF and I'm majoring in sports management. My talents are multitasking, public speaking, and I'm great with people (I'm a server, and on a project team for the UAA so I work with people on a daily basis) I have never had a problem with my weight but people in my family have and I hate the way it makes them feel, let alone how unhealthy it makes them. I want to help people figure out a way to live a longer life so they can enjoy minute with their children and grandchildren that they deserve. This would play a huge role in my life because it affects people in my family directly.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
I'm offering customers an app that gives them recipes for meals to eat healthy, as well as certain workouts to do for the week to achieve goals. Along with that this app will provide people a place to talk to other people in the same circumstances as them, and if they're close enough perhaps workout together, or grab lunch together. I want these people to know they're not alone and they can have the support they need from people in the same situation as them.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
The demographic is anyone who fits the criteria it doesn't matter age or income. I imagine the psychographic characteristics of my customers are that they enjoy eating, and enjoy not working out, but that is not everyone in the category there's people who watch what they eat but just can't lose the weight. All my of customers want to lose weight and want to live a healthier life.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
These people care because they want to live a longer life. One of the big reasons for losing the weight is because their health is in danger, or it's going downhill. These people want to be able to see their kids get married, they want to be there when their grandchildren are born. They have chosen life and they want to live a long healthy one

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
What sets me apart from everyone else is I care about each and every person that is on the app. I want these people to succeed and if they aren't I'm there to figure out why and help. I will also get in touch with everyone on my app once a month to see their progress and how they're doing, I want to have a relationship with all of my customers.

I believe all of these elements work together and when they work together perfectly that's when the success of the business will come. These are all little parts of the company and when all the parts fit together you're in good shape.

Assignment 10 A

https://www.youtube.com/watch?v=r0ORsn-hAgM

Assignment 9. Testing the Hypothesis

Who: Through my interviews I found that there is many people who fall outside of this market. I've talked to many people around the country and there doesn't seem to be a trend to where exactly people who are obese live, they're spread out. I've noticed that the schools who serve unhealthy breakfast and lunches have more kids who seem to be over weight.

What: This need differs from many, for instance when I was little before I would hit a growth spurt I would get a little chubby, that's how you knew and after a couple months I would shoot up and not have that fat anymore, so for kids how do we know this is not what they're doing? They go through so many phases it's often hard to tell. Now adults on the other hand don't go through growth spurts like children do, so they're a different story. This is why I interviewed a wide variety of people with different backgrounds.

Why: The need of the outsiders is different because they don't have any of the issues the insider has, they don't have to worry about everything they put in their body because it doesn't effect them like it does the people inside the boundary. I also interviewed people who were not obese to see their outlook on eating the right things and exercising and they have different outlooks because they simply don't have to worry about gaining or losing the weight like the people inside the boundary do.

Inside the boundary
Who: People who are obese
What: The need is to get healthy/lose weight
Why: This need exists because too many people are having healthy issues because of their weight.

Outside the boundary:
Who: Anyone who is at a "healthy weight" or any who is "skinny"
What: The need is not to get healthy/lose weight
Why: Sometimes people care more about living their life than living a healthy life, but they don't realize it until it's to late.

Assignment 8. Solving the problem

My problem has to do with more and more people are becoming obese nowadays especially children. I have a couple solutions for this situation, my first is to have a "support group" for anyone who is interested but in this group you exercise and have meal prep ideas so not only are you getting the exercise you need but you're also eating right. Within this group you can create a app that lets you do any of it at home or from anywhere in the country so if people aren't able to make it to a session they can what workouts are being done for the week and also all the recipes for that week as well. The main point of the group is so that people know they're not alone, and together they can conquer this disease. Another idea and this one is pointing more towards children is to create healthy meals for them to eat at school so even if they aren't eating healthy at home they are at least eating right at school. Also they need to incorporate more recess and gym in schools, my sister doesn't have gym this year because she has to take other classes instead, which don't get me wrong I'm sure those classes are important but so is gym. Children need their exercise not only to get their energy out but also to be healthy!

Assignment 7. Test Hypothesis

Children becoming obese
Opportunity:
More and more kids are becoming obese simply because parents aren't making them exercise like they used to.

• The who: children and teens
• The what: Victims of obesity
• The why: These kids are having more health problems such as diabetes, and high blood pressure because of their weight

Testing the who: Other countries don't have this problem like the U.S does, and if they do have kids their numbers are a lot lower than ours. In 2017 Denmark's obese rate was about 10% whereas ours was 31%. So I would say other countries could work on it but at the moment we're the ones in need of a change.

Testing the what: Doing this you would just examine what these kids are doing, are they playing games 24/7? Are the kids who are obese doing things different than the kids who are at a healthy weight?

Testing the why: Why is America on such a different scale than any other country in the obesity department. What is everyone else doing that we need to start doing? This is becoming a serious health issue so we need to get to the bottom of it.

Interview 1: In this interview I learned that in fact this child plays way to much video games and doesn't play outside enough as well as he doesn't eat well. When describing his daily routine he didn't have any fruits or vegetables in his diet and told me the only outside time he gets is when he has recess at school 2 or 3 times a week. He doesn't play any sports, and when he gets home from school and is done with his homework he plays video games until dinner, then bed time. 

Interview 2: In this interview this little girl did indeed exercise year round and she tried to eat somewhat healthy. Her parents have done an excellent job with trying to eat healthy, but unfortunately her genetics are not in her favor. It's hard for her to stay at a good weight because of that.

Interview 3: In this interview this lady has always been obese until the last couple years. She stated how losing the weight was one of the hardest things she's ever done. She always was on the heavy side but she was on the verge of becoming diabetic because of it so she's made a change. She says she still fights with herself on the daily basis but it's worth it in the end.

Interview 4: In this interview I interview a man that is still overweight well in his 40's and he says it's too late for him to make a change in his life so he has come to terms with his weight. He now has high blood pressure and diabetes, his family encourages him to change his lifestyle but he is convinced it's too late and not worth it.

Interview 5: In this interview this little boy exercise's all the time and is just a couple pounds away from not being obese, he is aware of his situation and is on a mission to become a healthy weight. He goes out of his way to eat vegetables and tries to eat as healthy as he can. Some of his family members have died because of the medical problems associated with obesity and he doesn't want to be on that track.

Summary: The main takeaway I got from this exercise was that obesity is a sensitive topic and it's crazy to me that kids have to worry about this. Talking to such young kids and seeing them have to worry about this disease was crazy to me, I've never had to deal with it so I never really thought about it until. This affected some of their lives more than anybody could imagine and it's sad that people have to deal with it. On the other hand you have some parents who just think it's easier to feed their kids fast food and stick them in front of a TV and they are going to have a rude awakening when they get older, but the worst part is it's not even their fault, they don't know any better

Assignment 6. Identifying Opportunity identification

Economic trend: Baby Boomers Aren't Retiring

• https://www.thebalance.com/top-usa-future-economic-trends-3305666
• This is an opportunity for the Millennial's so they can realize that they do want to retire at a decent age or even an early age. To thrive right now baby boomers have to have multiple incomes, but if Millennial's can figure it out they won't have to do that when it's time for them to retire. The customer they're targeting is the Millennial's because it's almost too late for the baby boomers. I believe this opportunity is easy if you start it right, start when you're young and get in the habit of having a 401 K it'll be easier in the long run.
• I believe I saw this opportunity because I know so many people in my life that should be retired by their age but they simply can't because they can't make it money wise. There is always a way to make money I believe you just have to figure out how you can make money fast, or how you can make money doing what you love. It's your choice.

Economic trend: Climate Change Is Causing More Natural Disasters'

•  https://www.thebalance.com/top-usa-future-economic-trends-3305666
• This is an opportunity for anyone who is willing to help. This earth affects everyone, so we should all take care of it. I would say younger generations have more of an opportunity to help because ideally they'll be on this earth longer but that doesn't mean the older generations can't pitch in and help.
• I saw this opportunity because this problem is getting so large something needs to be done about it. Companies are getting better with switching from plastic straws to paper but we need to push  getting rid of plastic more. I work as a server and so many straws just get thrown out without anybody even touching them, and the turtles are the ones suffering because of our choices.

Regulatory trend: Net Neutrality 

• https://seekingalpha.com/article/4130645-3-potential-regulatory-changes-may-affect-telecom
• This is an opportunity for anyone who has access to the internet. Net Neutrality basically says that the internet service providers should treat all internet communications equally.and not charged extra for certain websites, or platforms.
• I saw this opportunity because now a days most people can't live without internet so it's becoming a huge part of everyone's life. Net neutrality essentially will have an impact on everyone using it, if they start charging for every little thing

Regulatory trend: More Aggressive Copper Retirement Rules

• https://seekingalpha.com/article/4130645-3-potential-regulatory-changes-may-affect-telecom
• This is an opportunity for people retiring in these companies such as Verizon and AT&T. When having these people retire within 90 days instead of 180 makes it easier on the company plus it saves them money in the long run so it seems like a win win for everyone.
• I saw this opportunity because I've known some people who have run into this problem and although it doesn't affect everyone, it is a problem that needs to be faced and fixed.

Assignment 5. Identifying Local Opportunities

Fort Pierce issues Humane Society Ultimatum: Repair animal shelter by Sept 16. or get out by Keona Gardner

• https://www.tcpalm.com/story/news/local/shaping-our-future/property-values/2019/09/09/fort-pierce-tells-humane-society-wants-out-50-year-lease/2250092001/
• The city of Fort Pierce is telling the owners of the Humane Society that they need to get their act together and fix all the violations or they will have no choice but to get out by the 16th of September.
• The problem: The problem is that the Humane Society hasn't been taking care of their building or their animals and the city has finally had enough of it. The lease is up at the end of the month anyway but they are laying down the law and saying if they don't fix it they will be out on the 16th.
• The people: The city of Fort Pierce, and the workers of the Humane Society

UF student reports sexual assault, police say by Emily Mavrakis

• https://www.gainesville.com/news/20190911/uf-student-reports-sexual-assault-police-say
• This article is about UF students getting assaulted. All these reports are from UF campus, my guess is there's tons of students off campus getting assaulted by these same people but just haven't said anything about it. One of the guys was arrested upon charges but was realized a couple days later.
• The problem: The problem is students are getting sexually assaulted on campus all the time and very few things are being done about it. They have been sending alerts out but more needs to be done than that.
• The people: UF students, and students in general.

Florida Elementary school kids sent to ER after eating weed candy by Cheryl S. Grant

• https://www.gainesville.com/news/20190910/florida-elementary-school-kids-sent-to-er-after-eating-weed-candy
• This article is about how a kid brought candy to school that was infused with weed and he had no idea. He was a polite kid so he shared with his friends so they all ended up in the ER. The school notified the police and medial services when they figured out what was going on. The kids went to the ER but everyone ended up okay.
• The problem: The problem is these kids could've had really bad side effects from these candies. Also the school could get in trouble because it happened on their property, yes they didn't provide it but I'm sure they could still have a lawsuit on their hands one way or another.
• The people: The parents of the students, the school.

Eglin AFB Officer charged with sexual battery by Jim Thompson

• https://www.nwfdailynews.com/news/20190826/eglin-afb-officer-charged-with-sexual-battery
• This article is about an Officer who sexual assaulted a women while she was intoxicated coming in and out of consciousness. He was arrested on August 21, the incident was from October in 2018. 
• The problem: The problem is most military men think they can do whatever they want without any consequences. Even though he is an officer doesn't mean he should be let off easier than anyone else.
• The people: Victims of sexual assault, some people in the military

Woman, 94, dies after being hit by vehicle in KFC parking lot by Tarik Minor

• https://www.news4jax.com/news/local/jacksonville/woman-94-dies-after-being-hit-by-car-in-kfc-parking-lot-friends-say
• This article is about an elderly lady getting struck at KFC and passing away. Ruth Long just got out of church and her tradition was to go get some chicken, when suddenly she was struck . She complained of pain in her shoulder after the incident. They took her to UF Health hospital where she passed away the next day. 
• The problem: The problem is people need to pay more attention when driving. I'm sure that person who hit Mrs. Long didn't mean too but we're all guilty of not paying enough attention when we're driving especially in parking lots.
• The people: anyone who has a license