Assignment 25. What's next?

I think the next product in the app will be creating fitness goals for everyone who uses the app. I will put a fitness trainer with everyone on the app and they will create a workout plan for the person. The workouts for everyone will be similar so we're all doing the same thing but the outcomes will be different depending on how much weight this person wants to lose and how much muscle they want to gain. I also want to figure out a way to partner with gyms so that we can have classes during the week that people can come to and mingle with their fellow people while working out.

My first interview was with a regular who goes to GHF, she loved the idea of the app and wanted to sign up when we bring it to life. She explained how she loved GHF but it was a little pricey for her so she would love an app that she can workout with anywhere anytime. She also loved the meal prep ideas she said that would help her stay on track with eating right because that 's extremely difficult for her. She gave me some ideas for the app and how to market it when it does start running, she said we could advertise at local events to get the word out and I think that's an awesome idea. She told me that I once I get the app up and running she would recommend finding a building that they could use for their workouts instead of going to a local gym.

My second interview was a little hesitant about the idea of an app at first but it grew upon him. He's very old school and just likes going to the gym everyday and seeing all of his friends. He said that he liked the idea of classes every week and would attend those. His social life at the gym is very important and recommended that we incorporate that a little more in the app and it would attract more customers like him.

My third and final interview said he would love to be able to workout wherever and whenever he can. He lives in the country about 30 minutes away from a gym and says it would make his life so much easier if he could just workout at home on his land and then meal prep. He also liked the idea about classes once a week, he said that driving into town once a week vs everyday would make a huge difference.
I believe my market is always growing and as long as we continue to grow with it we will be in good shape. I think the big thing we need to think about is how can we be innovative? So many people can just walk into a gym and workout but we need to keep things fun and worth while for our customers, that is going to be the hardest part but also the fun part as well. Keeping things update and enjoyable for these customers is what's going to keep the app going!

The new market I would target are the people who are just going to the gym because they want to, not because they're overweight or need to health wise. Yes we started the company to get people healthy but once they get there what are we going to to just kick them out? No we accept any and everybody and I want the people who just the love working out to use our app as well.

This will create value for this market just like it does the other market. It will make it easier and more convenience for people to workout plus most of the time they won't even have to leave their house! I also want to talk to the local high school coaches and see if they're interested in having their athletes on the app, so summer workouts can be done anywhere! I know when I went to school it was so hard to get the team together to workout because someone was always on vacation or had another commitment so now during the summer these athletes can workout whenever an wherever they are!

My first interview is with a high school volleyball coach, he loved the idea of the app. He said that most of the time they don't start conditioning until about a month until school starts because they never have enough girls, so if they could do it from anywhere that would make their life a whole lot easier. He did bring up a good point though what if the girls are just logging on and saying their doing the workouts but they aren't, so that is a kink I need to workout. Overall he loved the idea.

My second interview was with a regular gym goer. He stated he wasn't a big fan of the app, he likes to come to gym and workout for a couple hours every day, that's his routine. He said it's a nice getaway and it clears his mind, the gym is a safe place for him so he wouldn't want to take that away. My comment to that is what if you could workout anywhere though? Imagine doing your workout at a park with gorgeous scenery or at a preserver where you have animals running around you, we want people to get out of their comfort zone and explore.

I learned that for the most part the markets are very similar.  They of course have their differences but I think we could touch on everything that my interviews talked about, it will be a process but I believe we can do it. It's so hard to please everybody in different markets but I think if we start by doing one thing at a time and just keeping adding more incentives it will help the app tremendously.