Assignment 23 Your Venture's unfair advatage

Gym contacts: I know many people who work at the gym and I can get fitness plans for my clients without paying for them.

• Valuable: this is valuable because having a fitness plan is essential when talking about losing weight
• Rare: this isn't rare, I a lot of people know people who work in a gym
• Inimitable: this can be imitated.
• Non-substitutable: I could hire someone but that would cost me more than just talking to my resources

Meal prepping experience: I have experience with meal prepping and eating healthy so it will be easy to put together meals for clients

• Valuable: this is extremely valuable because it's a big part of the app
• Rare: it's not rare for people to know how to do it, but it's easier said than done
• Inimitable: this can be imitated
• Non-substituable: I could also hire someone to do this job as well but they might not do it as well, and it would save me money

Social capital: I can contact my clients and get to know them on a personal level not just them as people buying my product.

• Valuable: this is extremely valuable because clients are happier when the have a relationship with the person who is helping them lose weight
• Rare: Now a days it's rare to have a relationship with anyone in an organization like that
• Non-substituable: Nothing substitutes this

Uniqueness within the company: I have experience with coming up with unique ideas for different events

• Valuable: This is extremely valuable because the more the unique the idea is the better
• Rare: This is rare now a days
• Inimitable: This can be imitated
• Non-substituable: This can be substituted by someone with a creative personality

Public speaking experience: I have spoken in front of many crowds

• Valuable: This is valuable because many people don't like speaking to people
• Rare: This isn't very rare
• Inimitable: This can't be imitated
• Non-substituable: I can find someone who likes to speak to people as much as I do, it would cost me money and I'd have to find someone I would like

Personal relationships with people in the health field: I know people who inspire people to lose weight on social media

• Valuable: This is valuable because I can reach people on social media
• Rare: This is rare, you have to know people who inspire people to be healthy
• Inimitable: This can be copied
• Non-substituable: This can't be substituted

Support of organizations: there's many organizations that support the cause of eating healthier especially the local schools

• Valuable: This is very valuable because parents would give anything to get their kids to eat healthier
• Rare: This isn't very rare anymore
• Inimitable: this can be imitated
• Non-substituable: Anybody can go to the local schools and try to get them healthier meal plans

Financial capital: I have money in my savings already to start a business I just have to put the ideas on paper

• Valuable: this is valuable because I have enough money to start up without taking out any loans
• Rare: This is rare now a days
• Inimitable: This can be imitated if people who wanted to start a business starting saving their money
• Non-substituable: I could substitute it by getting a loan but it wouldn't make sense to do that

Social capital: My uncle works on apps and he could help me start up mine

• Valuable: This is extremely valuable because it's going to cost me less to start up my business
• Rare: This is extremely rare
• Inimitable: This can be imitated by anyone who can make apps
• Non-substituable: This can be substituted by another person or computer who can make apps

Connections: I have many connections throughout the United States

• Valuable: this is extremely valuable because once I launch my app and post it on Facebook I will have people from all over the country who will be able to know about it
• Valuable: This is extremely valuable because it will get the word out about my business
• Rare: This is rare
• Inimitable: You can imitate it with any social media
• Non-substituable: This can't be substituted