Assignment 19A. Idea Napkin 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Jaycie Wegner. After talking to my 5 closest friends I found out that I am a hard worker, and I never give up on things. If I want to do something it gets done someway or another. If I were to start a business it would play a huge role in my life. Like my friends said I am a hard worker and once it clicks in my head that that's what I want to do nothing can get in my way! Starting a business would change my life because I would put everything I have in it.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

This part hasn't changed. I'm offering customers an app that gives them recipes for meals to eat healthy, as well as certain workouts to do for the week to achieve goals. Along with that this app will provide people a place to talk to other people in the same circumstances as them, and if they're close enough perhaps workout together, or grab lunch together. I want these people to know they're not alone and they can have the support they need from people in the same situation as them.

Based on my feedback I would add somethings into my app just to make it more attractive to the people using the app. It's never fun to dread working out or healthy but if you spice things up and try to make it enjoyable you would be surprised that people don't mind doing it! 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

This part hasn't changed. The demographic is anyone who fits the criteria it doesn't matter age or income. I imagine the psychographic characteristics of my customers are that they enjoy eating, and enjoy not working out, but that is not everyone in the category there's people who watch what they eat but just can't lose the weight. All my of customers want to lose weight and want to live a healthier life.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

These people care because they want to live a longer life. One of the big reasons for losing the weight is because their health is in danger, or it's going downhill. These people want to be able to see their kids get married, they want to be there when their grandchildren are born. They have chosen life and they want to live a long healthy one

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

What sets me apart from everyone else is I care about each and every person that is on the app. I want these people to succeed and if they aren't I'm there to figure out why and help. I will also get in touch with everyone on my app once a month to see their progress and how they're doing, I want to have a relationship with all of my customers.

Based on my feedback I say I am the perfect person to start up a business especially a business I care about. Once I get the idea and resources to start it up,  nothing can stop me. I want to make a difference in these peoples lives.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

I believe all of these elements work together and when they work together perfectly that's when the success of the business will come. These are all little parts of the company and when all the parts fit together you're in good shape.

For the "feedback memo" -- please summarize at least two main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin.

I included many things from my 5 closest people. I included my strengths and why I believe that I would the perfect person to start a business like this. I included some of the different things on the app so people know a little bit about the app itself. I also why I feel this app would be successful and the people using this app why they should feel it will help them in the long run.