My average customer is a mother in her late 30’s. She lives in Savannah Georgia. Her hobbies include making teacher gifts from scratch and baking goodies for her children on a daily basis. She is a very crafty person. She drives a blue soccer mom minivan so she can fit all her kids in the same car when she has to drop them off at multiple sporting events on a daily basis. Her husband is a very busy man with work but he helps out every chance he can get. She loves binge watching Grey's and This is Us.
She loves a good mystery read and enjoys reading on the beach the most especially at sunrise or sunset, she says it's the most peaceful thing in the world. Her favorite politician is Trump, she feels that even though he can’t keep his mouth shut on social media he will do more good than harm in this world! Her life is taking a toll on her and she feels about 50 when in reality she's in her late 30’s.
I have many things in common with my avatar I want many kids and I would love to be crafty with them. My avatar and I have a lot in common when it comes to the heart, she wants the best not only for herself but for his kids and her husband, she wants to stay around long enough to see them all off to college or to walk down the aisle. I think that it isn’t a coincidence we have things in common because that’s how I plan on running my app, not because it’s just business but because these are great people who just need a little push in life
Hello Jaycie,
ReplyDeleteYour customer avatar description sounds interesting. Your avatar seems like that mom who is at every sports event supporting their kids and involved in every school activity. You see them at every school event bring baked goods. It seems like the characteristics of your avatar is based on your projected lifestyle. I did the same thing with my avatar. I based my customer avatar on some projected characteristics I want to pursue in the future.
Hey Jaycie,
ReplyDeleteI think that this customer avatar really fits well with the idea you've presented for your app. This sort of app really appeals to a demographic that is finding it tough to exercise regularly, which clearly matches your avatar's busy lifestyle. Also, when you get to a certain age your metabolism stops working as well, so middle-aged people are a clear target market. I can really see the demographic off of your post. Great job!