Segment: Adults from the ages of 30-50
Finding: For this I interviewed people are obese or are on the edge of becoming. Once we got our conversation going, they started opening up and telling me the steps they have taken before to "get on the right track" but they haven't turned out so well for them in the past. The hardest part for all of them seems to be Thanksgiving, Christmas and birthdays! All these holidays have a lot a food around them and they don't seem to do any kind of exercise to get rid of all the carbs they just inhaled. All of the people I interviewed have a lot in common, they all have the same struggles and all want to get healthy again.
Conclusion: I learned that if I seem to be interested in the app and losing weight with them, they are more likely to use the app or want to lose the weight. In this situation I think everyone just wants someone to be there helping them through this time, I know for me it's a lot easier to go to the gym if I have a partner saying "hey lets get up and go to the gym" than it is me pushing myself. Sometimes you just need people there to say hey lets do this, we CAN do this.
Hello Jaycie,
ReplyDeleteI agree with you going somewhere by yourself is something most people wouldn't do. Most people would go places with a friend. Personally, I like doing things by myself, but when going out I prefer going with someone except grocery shopping. That is why I like doing most of my shopping online and I don't go to the gym. I perfer working out by myself in my house. I think your app will allow people to work out together knowing they have a buddy.
Hello Jaycie,
ReplyDeleteI enjoyed your post and I definitely agree with you. I think getting the extra push you need from yourself is definitely difficult to do. I like the idea of making your customers feel like they are not alone. I also found it interesting that in your interviews people said they find themselves struggling with weight during the holidays. I definitely see how being surrounded by food can cause people to overeat. I also find myself eating a lot of unhealthy food especially around Christmas.
Hi Jaycie,
ReplyDeleteI agree with you that with guidance and a helping hand people who struggle with their weight will be more likely to commit to not cheating on their diets and exercising regularly. Also, I think it may help to interview a younger person as well since younger people may be more inclined to use an app to help regulate their weight as they are more accustomed to modern technology.